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Reports & file exports

Create clear Google Ads reports and export them fast.

Select the account and period, apply agency branding, review the right metrics, then export CSV, XLSX or PDF for analysis, team handoff or client delivery.

Create a report Compare formats

Performance workspace

Keep the report close to the operating context.

Reporting lives alongside connected account and campaign work, so teams can move from a trend to the relevant account without rebuilding context elsewhere.

Account and date range filters
Core spend, conversion, CPA and return metrics
Campaign performance views
AI-assisted written summaries
CSV, XLSX and PDF export controls

Novaon Ads performance reporting dashboard with campaign metrics, AI summary and CSV, XLSX and PDF export controls

Three export formats

Use the file that fits the next step.

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CSV

Raw and portable

Best for databases, scripts, BI pipelines and custom analysis.

Live

XLSX

Ready for spreadsheets

Best for finance teams, pivots, annotations and collaborative analysis.

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PDF

Easy to share

Best for a fixed performance snapshot, review meeting or client delivery.

Agency branded reporting

Your expertise stays visible. The reporting tool stays invisible.

Prepare client reports with the agency logo, brand color and client identity already in place. Schedule a consistent delivery rhythm while keeping performance context and next actions clear.

01Brand onceAdd the agency logo, color and contact details.

02Assign clientsKeep each account, currency and reporting scope separate.

03Deliver consistentlyPreview the final report before scheduled delivery.

Create an agency report

Client report preview

YOURAGENCY

Prepared for Northwind Apparel

Monthly Google Ads performanceJuly 2026

Spend$24,860Within plan

Conversions1,284Up 12.4%

CPA$19.36Down 8.1%

ROAS5.42Above target

Performance narrative

Search and Performance Max produced the strongest conversion growth while spend remained within the approved plan.

Agency logo and colors appliedScheduled for 5 Aug, 09:00

Report workflow

Four deliberate steps.

01Select

Choose accounts, campaigns and dates.

02Review

Check metrics and tracking context.

03Export

Choose CSV, XLSX or PDF.

04Deliver

Add human context before sharing.

Report design

Build the report around the decision, not around every available metric.

A useful report connects delivery, cost, outcomes and operating context. Novaon helps teams choose the account scope and period first, then review the metrics that explain whether the campaign is moving toward its objective.

Report area	Typical metrics and dimensions	Question it helps answer
Delivery	Impressions, clicks, click-through rate, status and network	Did the campaign reach the intended market and remain eligible?
Spend	Cost, average CPC, budget, pacing and projected spend	Is delivery aligned with the approved budget plan?
Outcomes	Conversions, conversion value, conversion rate, CPA and ROAS	Did spend produce the business outcomes configured in measurement?
Campaign detail	Account, campaign, type, device, location and date	Where is performance changing and which segment deserves review?
Operating context	Tracking status, budget changes, annotations and recent actions	Could a change in setup or measurement explain the result?
Next review	Prioritized observations, owner and follow-up date	What should the team investigate or approve next?

Data quality

Three checks before a report leaves your team.

Scope and timing

Confirm the selected accounts, date range, account time zone and whether recent conversion data is still being processed.

Currency and attribution

Keep account currency visible and confirm the conversion attribution settings before comparing totals across accounts or systems.

Business context

Add relevant notes about promotions, seasonality, budget changes, tracking incidents and landing page updates before sharing conclusions.

Reporting FAQ

Make every number easier to interpret and act on.

Can the client report use my agency branding?

Yes. Agency reporting applies the agency logo, primary brand color and contact identity to the client facing report. Preview the complete result before scheduling or exporting it.

Does the report replace conversion tracking?

No. Reports depend on the conversion actions, values and attribution configured in Google Ads and related sources. Validate definitions and data quality before treating a report as evidence of business performance.

Can an AI summary make strategic decisions for me?

No. A summary can highlight patterns, but an operator should confirm tracking, seasonality, budget changes, competitive conditions and business context.

Which export should I use?

Use CSV for raw systems and data pipelines, XLSX for working analysis and collaboration, and PDF for a stable shareable snapshot.

Why can Google Ads and analytics totals differ?

Platforms may use different attribution models, conversion windows, time zones, identity methods and processing schedules. Compare definitions before comparing totals.

Can I report across several accounts?

Connected account views can be brought into a consistent reporting workflow. Keep currency, time zone and conversion definition differences visible when interpreting a combined view.

What should a client-ready report include?

Include the selected scope, period, core outcomes, important changes, known data limitations and the next action or question that requires review.

Finish the workflow with a clear report.

Connect an account and export the view your team needs.

Start free See a reporting demo