01
Objective and structure
Translate the business outcome into the right campaign type, naming system, ad groups or asset groups and account structure.
Campaign workspace
Manage and build every Google Ads campaign type.
Move from setup to daily management with search term analysis, negative keyword review, budget pacing and clear guidance for any step Google requires in its own products.
Complete coverage
One control layer for every campaign objective.
Use dedicated and guided creation workflows, manage connected campaign data and build consistent reporting across the portfolio.
Detailed support matrix
The right setup path for each campaign type.
| Campaign type | Manage & report | Campaign setup | Workflow |
|---|---|---|---|
| Search | Live | Live | Keyword research, negative keyword review, and single or bulk setup |
| Performance Max | Included | AI-assisted | Goal, asset group, image, video, audience signal and URL setup |
| Shopping | Included | Guided | Merchant Center and feed prerequisites |
| Display | Included | Guided | Creative, audience and placement workflow |
| Demand Gen | Included | AI-assisted | Image and video assets, audiences and channel controls |
| Video | Report / guided | Guided | Some steps may continue in Google Ads |
| App | Included | Guided | App and store prerequisites |
| Local Services | Included | Guided | Market and account eligibility controls |
Search builder
Build at spreadsheet speed without skipping review.
Upload structured inputs, validate every row, preview campaigns and create paused drafts from one controlled screen.
- Up to 200 campaign drafts per batch
- Clear validation, warnings and error export
- Paused by default for final account review
Search term and budget intelligence
Stop waste at the query and pacing level.
Analyze actual search terms across connected accounts, expose repeat patterns and prepare negative keyword actions in one review. Budget pacing uses the same operating view to show which campaigns are likely to exceed the approved monthly plan.
Costly patternsFree $1,842Jobs $1,126DIY $894Template $67246 negative keyword candidates
Search termAccountCostConv.Recommendation
free campaign templateNorthwind$4860Add “free”
google ads jobsEverest$3740Add “jobs”
do it yourself adsLumen$3180Add phrase
google ads managementNorthwind$2428Keep active
Monthly budget pacing$92,460 of $120,000
77%
!3 campaigns projected to exceed planReview before the next spend cycleOpen alerts
Responsible workflow
Automation prepares. Your team decides.
01Brief
Confirm objective, market and offer.
02Inputs
Collect keywords, assets and URLs.
03Draft
Create the campaign structure.
04Validate
Check budgets, fields and policy risk.
05Approve
Keep the human decision explicit.
06Launch
Publish when the account is ready.
07Learn
Use performance for the next cycle.
Campaign operating detail
Prepare the decisions that determine campaign quality before launch.
A campaign is more than a name and a budget. Novaon keeps the commercial goal, account prerequisites, targeting, assets, measurement and review responsibility visible throughout setup.
02
Budget and bidding
Confirm currency, daily budget, bid strategy compatibility, conversion readiness and the limits the operator is prepared to accept.
03
Market and audience
Review locations, presence settings, language, audience signals, exclusions and the intent behind each targeting choice.
04
Keywords and assets
Prepare search themes, negatives, headlines, descriptions, images, video and feed inputs required by the selected campaign type.
05
URLs and measurement
Check final URLs, tracking parameters, landing page consistency and the conversion actions that will inform reporting and bidding.
06
Review and ownership
Make warnings, unresolved prerequisites and the person responsible for final approval clear before the campaign can move forward.
After launch
Keep campaign management connected to the reason the campaign exists.
The operating view brings delivery, spend, conversions and recent decisions together so teams can investigate performance without losing the setup context.
| Review area | What to watch | Decision supported |
|---|---|---|
| Delivery | Status, impressions, eligibility and limited campaigns | Resolve blockers before increasing spend |
| Budget pacing | Planned, spent, projected and remaining budget | Protect, reduce or reallocate budget |
| Search quality | Queries, match behavior, negatives and landing page fit | Improve traffic quality and account structure |
| Creative performance | Asset coverage, policy status and useful performance signals | Refresh weak assets without discarding context |
| Conversion quality | Primary actions, values, recent activity and tracking changes | Confirm whether optimization is learning from the right outcomes |
| Change history | What changed, why it changed and who approved it | Separate deliberate tests from unexplained movement |
Campaign FAQ
Built for the real Google Ads workflow.
Can I set up every major campaign type from Novaon?
Novaon provides a dedicated or guided setup path for Search, Performance Max, Shopping, Display, Demand Gen, Video, App and Local campaign workflows. The product identifies any prerequisite or approval that must continue in Google Ads, Merchant Center, YouTube or an app store.
Can negative keyword recommendations be reviewed across several accounts?
Yes. Search term intelligence groups repeated patterns across the selected account scope and prepares recommendations for review. The operator confirms the match type, account scope and business relevance before applying any exclusion.
Why are bulk campaigns created paused?
A paused draft creates a deliberate checkpoint for budget, bidding, location, language, URLs, targeting, measurement and policy review before spend begins.
Will I ever need to open Google Ads?
Yes, for some Google controlled approvals, advertiser verification, billing, policy workflows and account-specific settings. Novaon keeps that handoff visible instead of pretending every step belongs in one interface.
Can I manage existing campaigns as well as create new ones?
Yes. Connected campaign views bring status, delivery, spend, conversions and operating context together so the next action can be reviewed from the relevant account.
Does Novaon choose my budget or bidding strategy?
No. The workspace can structure inputs and surface compatibility or pacing issues, but the operator remains responsible for commercial targets, acceptable spend and the final bidding decision.
Does a valid campaign draft guarantee policy approval or performance?
No. Validation improves structural quality, but Google independently reviews policy and eligibility. Performance also depends on the market, offer, budget, creative quality, landing page and measurement.
Bring your entire campaign portfolio into one operating view.
Use the right setup flow for every campaign objective.