Audit wasted spend, monitor account and budget risk, analyze search terms, build campaigns, prepare creative assets and deliver agency branded reports without switching between disconnected tools.
Move from account context to campaign action without scanning a collection of disconnected feature cards. The overview keeps research, creative production, campaign delivery, budgets, AI guidance, measurement, reports, protection and access status together.
Novaon turns manager account data into a prioritized review queue. Every finding includes the account context, supporting evidence and a clear next action for the operator to approve.
Review every connected account for high spend without recorded conversions, irrelevant search terms, missing negative keywords, broken measurement and structural issues. Findings are ranked by estimated financial impact.
Audit my accountsBring landing page, verification, billing and policy warning signals into an early review queue before they become a larger account problem.
Review risk monitoringCompare planned, actual and projected spend, then flag unusual acceleration or likely month end overspend.
See budget controlsGroup costly irrelevant queries by theme and prepare negative keyword recommendations for review across multiple accounts.
Explore query analysisApply the agency logo, color and client identity to scheduled reports without exposing the platform used to prepare them.
Explore agency reportsOne repeatable path keeps speed from compromising control.
Authorize the right Google Ads accounts.
Review keyword demand, intent and account context.
Prepare copy, image, video and campaign drafts.
Validate budgets, targeting, creative assets and policy.
Choose when approved changes go live.
Use results to prioritize the next action.
Export a clear performance view.
Novaon connects the planning, execution and review work that normally lives across Google Ads, spreadsheets, analytics tools, creative files and client documents.
| Workspace | What it helps you decide | Practical output |
|---|---|---|
| Account management | Which account, manager account or campaign needs attention now | A unified operating view with access and status context |
| Waste audit | Which findings represent the greatest estimated financial impact | A ranked review queue with account evidence and next actions |
| Suspension risk | Which verification, landing page, billing or policy signal needs review | A preventive checklist with owner and priority |
| Budget pacing | Which campaign is likely to exceed or miss the approved monthly plan | Projected spend and reviewable pacing alerts |
| Search term intelligence | Which repeated query patterns attract costly irrelevant traffic | Grouped negative keyword recommendations ready for approval |
| Agency reporting | How each client report should look, read and be delivered | A branded report preview with scheduled delivery settings |
| Keyword Research | Which search themes show useful demand, intent and cost signals | Reviewed keyword groups and negative keyword candidates |
| AI Creative Studio | Which image, video and message direction fits the campaign brief | Editable asset concepts in common advertising ratios |
| Campaign setup | How objective, targeting, budget, bidding, assets and URLs fit together | A structured campaign draft ready for validation |
| Budget control | Where spend is ahead, behind or limited by the current plan | Pacing visibility and reviewable budget recommendations |
| AI optimization | Which performance changes deserve investigation first | Prioritized observations with reasons and supporting metrics |
| Conversion tracking | Which outcomes should guide reporting and automated bidding | A measurement plan, source configuration and validation checklist |
| Reporting | What happened, why it matters and what the next review should cover | Working reports and CSV, XLSX or PDF exports |
| Click protection | Which repeat activity looks unusual enough to investigate | Risk evidence, supported actions and an activity record |
| Promotional offers | Which Google Ads credit offer may match an eligible account | An assigned tier, spend target and credit status view |
The product is organized around the person who is responsible for performance, not around a collection of disconnected features.
See what is being prepared, what changed and where spend is moving before approving the next action.
Standardize campaign work across accounts while keeping account context, review ownership and client reporting clear.
Reduce repetitive setup and reporting work so more time goes into strategy, quality control and optimization.
No. Novaon provides one operating workspace for connected Google Ads work. Google still controls billing, policy decisions, advertiser verification and account settings that must remain in its native products.
Review is part of campaign, budget, AI and bulk workflows. Operators check important settings and decide when an approved action should move forward.
Novaon is most useful for advertisers and agencies that manage several campaigns, repeat setup work, coordinate with multiple people or need consistent reporting and approval.
No. You connect the accounts you choose and work with their existing context. New campaigns and changes follow the relevant setup and review workflow.
Have access to the correct Google account, a clear campaign objective, approved landing pages, budget expectations and the conversion actions that matter to the business.
Connect the right account and turn scattered campaign work into one repeatable process.
