01
Pattern alerts
Prioritize activity that deserves a human investigation.
Active monitoring
Invalid click monitoringDetect suspicious clicks and protect your ad budget.
Monitor unusual repeat activity, investigate the evidence and document supported blocking actions without making impossible guarantees.
Risk signals
Move from hunches to reviewable patterns.
Detection looks for clusters that deserve investigation while avoiding the assumption that every repeated click is fraudulent.
- High click frequency over a short period
- Repeated device or network patterns
- Risk trend over 30 days and protected spend context
- Live evidence log with reason and risk level
- IP blocking, spike alerts and evidence export
Protection workflow
Detect, verify, act and document.
01Detect
Surface statistically unusual behavior.
02Verify
Review context before labelling a risk.
03Act
Prepare exclusions or account follow up.
04Document
Retain the reason and evidence.
Responsible protection
Evidence, controls and clear boundaries.
02
Risk evidence
Keep relevant time, network and behavior signals together.
03
Action workflow
Speed up supported exclusions and documentation.
04
Risk scoring
Separate clusters with high risk from normal repeat browsing.
05
Spend context
Show suspicious activity beside campaign cost and outcomes.
06
Google integration
Complement Google's invalid traffic systems and policies.
Evidence model
Investigate patterns that cost money without treating every repeat visitor as fraud.
Novaon organizes behavioral and network signals into a reviewable case. A risk score helps prioritize investigation, but the evidence and campaign context remain visible before an exclusion or follow-up action is considered.
| Signal | What it may indicate | What to check before acting |
|---|---|---|
| Rapid repeat clicks | Unusual activity from the same source in a short period | Conversion path, comparison behavior, device changes and campaign intent |
| Repeated network or IP range | Concentrated traffic from a shared source | Office networks, mobile carriers, VPNs, legitimate customers and existing exclusions |
| Device and browser pattern | Automation or repeated sessions with similar characteristics | Cookie limitations, shared devices, privacy settings and normal return visits |
| Datacenter traffic | Requests originating from hosting infrastructure | Monitoring tools, security scanners, crawlers and whether the activity generated chargeable ad clicks |
| Timing anomaly | A spike outside the campaign's normal pattern | Promotions, press coverage, seasonality, time zone and recent targeting changes |
| Spend without useful engagement | Traffic quality may be poor or the landing experience may be weak | Search terms, targeting, page speed, message match and conversion tracking accuracy |
Important: Novaon complements Google's invalid traffic detection. It does not determine Google's billing decisions, guarantee reimbursement or prove intent from a single signal. Supported actions must remain consistent with Google Ads limits and policies.
Protection FAQ
Use evidence, context and proportionate action.
Can any tool block 100% of fraudulent clicks?
No. Detection systems use signals and thresholds, and bad actors adapt. Novaon combines monitoring with reviewable defensive controls.
Are repeated clicks always invalid?
No. Buyers may compare offers, return on different devices or click more than once before converting. Shared networks and privacy controls can also make unrelated users appear similar.
What happens after a high risk alert?
Review the evidence and campaign context, confirm that the pattern is actionable, then prepare the supported exclusion or follow-up and retain the reason in the activity record.
Does an IP exclusion work for every campaign type?
No. Availability and limits depend on the campaign type and Google Ads controls. Novaon should show the supported action for the affected campaign rather than assume one exclusion applies everywhere.
Will Novaon recover advertising spend from Google?
No. Google controls invalid traffic adjustments, billing and any investigation of chargeable activity. Novaon helps organize evidence and operating follow-up.
Can weak traffic be caused by campaign setup instead of malicious clicks?
Yes. Broad targeting, poor search term fit, misleading creative, slow landing pages or inaccurate tracking can produce poor outcomes. Review these factors before attributing loss to fraud.
Protect the budget with evidence, not guesswork.
Connect an account and bring investigation of suspicious clicks into the operating workflow.