Drafting and review

AI Campaign Builder

Use AI to prepare campaigns, then review every detail.

Research keywords, create image and video assets, and turn a structured brief into an editable campaign draft. Check targeting, budget, copy, creative assets and landing pages before anything reaches the account.

Prepare a campaign See the review flow

AI connection ecosystem

One controlled workflow for the AI services your team prefers.

Route research, drafting, image, video and voice work through the same brief, review and approval process.

OpenAILanguage and reasoning

Google AI StudioCreative prototyping

Google GeminiMultimodal assistance

ClaudeResearch and drafting

Mistral AIOpen model workflows

PerplexityResearch workflows

Hugging FaceModel ecosystem

ElevenLabsVoice production

DeepSeekReasoning workflows

Assisted campaign setup

Move from business context to a structured draft.

The builder asks for the information that matters: objective, market, offer, audience, language, budget and landing page. Every suggestion remains easy to understand and edit.

Campaign brief captured in explicit fields
Editable suggestions instead of a black box
Review responsibility stays clear

Keyword Research

Build a search plan from demand, intent and cost signals.

Find relevant terms, compare monthly searches and average CPC, organize keywords by search intent and prepare negative keyword candidates before building the campaign.

Keyword ideas with demand, CPC and competition signals
Commercial and informational intent groups
Negative keyword candidates for traffic quality
Exports for planning, review and campaign setup

Novaon Ads Keyword Research workspace showing search demand, average CPC, competition, intent clusters and negative keywords

AI Creative Studio

Create image concepts and video storyboards for campaign review.

Turn the approved campaign brief into visual drafts, preview common placement ratios and keep brand and policy checks visible before any asset enters a campaign.

Image concepts for Performance Max, Display and Demand Gen
Video storyboards for YouTube and video campaigns
Previews for 1:1, 16:9 and 9:16 formats
Brand, message and policy review before use

Review before changes

Six steps from market context to an approved draft.

01Brief

Describe the business, offer and goal.

02Research

Review demand, intent and keyword themes.

03Create

Prepare copy, image and video asset drafts.

04Inspect

Check assumptions, claims and targeting.

05Edit

Adjust content, budgets and settings.

06Approve

Choose whether the draft moves forward.

AI optimization

Recommendations should show their work.

The optimization layer uses explainable observations, supporting data and explicit approval instead of unexplained automatic changes.

Observe

Identify meaningful changes in delivery, cost and conversion patterns.

Explain

Show the data and assumptions behind each suggested action.

Prioritize

Separate issues with high impact from routine noise.

Approve

Keep the operator in control of account changes.

Measure

Compare the result to the reason the change was made.

Learn

Use outcomes to improve future guidance.

Structured assistance

Give AI a controlled brief, not an empty prompt.

Useful output begins with explicit business context. Novaon separates the source information, generated draft and human approval so teams can see where every decision came from.

Campaign input	AI helps prepare	Your team verifies
Business objective and offer	Campaign direction and message themes	The commercial goal, factual claims and offer conditions
Market, language and audience	Keyword themes, audience ideas and localization starting points	Local relevance, exclusions and legal requirements
Website and landing pages	Page summaries, headline directions and URL mapping	Final URLs, mobile experience, tracking and message consistency
Budget and measurement	Draft structure and optimization observations	Spend limits, bid strategy, primary conversions and data quality
Brand kit and approved materials	Image concepts, copy variations and video storyboards	Brand accuracy, licensing, visual quality and policy compliance
Connected performance data	Patterns, priorities and possible next actions	Seasonality, business context, causality and final action

Human review standard

Four checks before an AI-assisted draft moves forward.

Factual accuracy

Verify prices, product details, locations, availability, claims and every statement a customer could rely on.

Brand consistency

Check tone, terminology, colors, logos, approved imagery and the relationship between the ad and landing page.

Campaign fit

Confirm formats, character limits, targeting, keyword intent, conversion goal and the role of each asset in the campaign.

Policy and rights

Review Google Ads policies, local requirements, sensitive categories, usage rights and any approval needed from the brand.

AI FAQ

Use AI for speed without outsourcing responsibility.

Does AI guarantee campaign performance?

No. Performance depends on the offer, market, budget, measurement, creative quality, landing page, competition and many factors outside the model.

Can AI publish directly to my account?

The workflow keeps a draft and review checkpoint. Operators remain responsible for checking policy, factual accuracy, targeting, budgets, measurement and final settings before publishing.

Can AI-generated images and videos go straight into a campaign?

No. Review brand accuracy, visual quality, licensing, factual claims, aspect ratios and Google Ads policies before approving any generated asset.

Should I use AI output without editing?

No. Generated content is a structured starting point. Review claims, brand voice, local rules, keywords, URLs and campaign settings before use.

Where does keyword data come into the workflow?

Keyword Research organizes demand, cost, competition and intent signals into reviewable themes. Your team decides which terms match the offer and which negatives protect traffic quality.

Who owns the final campaign decision?

The advertiser or authorized account operator. AI can prepare and explain a draft, but the person responsible for the account approves what moves forward.

Turn a campaign brief into a reviewable first draft.

Use the AI Campaign Builder with a real business case.

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